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Ep.20 Starting (Nov 5 2020)

How do I get my team started doing UX work? I care about UX but the rest of the team doesn’t seem to. How do I get buy-in from the company?

Stickynotes episode 20, Nov 5 2020

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Details from this session

How do I get my team started doing UX work? I care about UX but the rest of the team doesn’t seem to. How do I get buy-in from the company?

It’s hard to be the only person who wants to improve the user experience of your product. The key to success normally lies in small wins that help other team members and managers empathize with user pain.

Some tips we mentioned during the episode:

  • Reduce, don’t increase, the team’s workload (get ahead of their work, so you’re giving them answers to their questions rather than stuff to fix)
  • Make the rest of the team more successful (help them do their jobs better)
  • Get them to empathize with users by seeing their pain first hand (Amanda says the smell of freshly baked banana bread is a great way to lure people in to watch user sessions)

Chris created a LinkedIn Learning course around this topic, called Making UX Happen as a Team

If you aren’t a UX person, there are two user experience review techniques that you can try out with your team, to help all of them see the interface from a user’s perspective. They are cognitive walkthroughs and heuristic evaluations. Chris also has a short (<5 mins) video describing each of these topics in his UX Insights Weekly course series on LinkedIn Learning.

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