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Ep.19 Champions (Oct 29 2020)

UX people are the voice of the user on product teams. How can we ensure teams pay attention, without being too annoying?

Stickynotes episode 19, Oct 29 2020

Details from this session

UX people are the voice of the user on product teams. How can we ensure teams pay attention, without being too annoying?

However much research we do, it’s not going to make a difference unless the team take the findings on board. But often our attempts to share the data don’t work.

Often, the problem is that we’re not speaking the same language as the team. However interested they are in users’ issues, those issues need to be explained to them in terms of what that means for the product, in terms of adoption, abandonment, and especially value in dollars.

Other times, teams find it difficult to link the behaviors we’re showing them to the product. What does it *mean* that users behave a certain way? What does that tell us about the path the product should take?

Another group of problems relate to us presenting unworkable solutions. We need to be sufficiently familiar with the platform, the business, and the team in order to propose ways forward that are achievable and on-target for the team’s business goals.

More to the point, the best way to get buy-in is to include PMs and developers in creating the solutions, so that they feel ownership. We’ll talk more about tactics for making this happen during the session.

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